Our Story Started with a Stand for Integrity.
Founded in 2002 by Kate Roa, Coffer’s Marketing is a purpose-driven alternative to traditional agencies.
After facing ethical conflicts in the corporate world, Kate set out to build a business rooted in transparency, collaboration, and integrity without sacrificing results.
Our mission is to bring big-agency capability to small businesses through data-informed strategy, thoughtful branding, and measurable outcomes.
Meet the Team
Kate Roa – Marketing Strategist & Data-Driven Consultant
Kate brings over three decades of marketing experience, working across industries from technology and media to public relations and economic development. She’s recognized for her ability to connect the dots—combining data analytics with strategic storytelling to reposition brands, relaunch stalled projects, and accelerate business growth.
Highlights Include:
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$2.5M in new business for Kantar Media in just 6 months
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A partnership win with Booz Allen Hamilton
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Over $1.2M in funding raised for startups in food, tech, and local services
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Consulting success stories in Hunterdon, Morris, Somerset, and Warren Counties
Lou DiGena – Creative Director & Visual Storyteller
With 35+ years as a Visual Arts professor at St. John’s University in Queens, Lou brings deep creative expertise to the Coffer’s Marketing team. His work reflects a lifelong commitment to access, education, and design with purpose.
Lou joined the agency in 2008, providing photography and video services that have appeared on NPR, The History Channel, and corporate websites and YouTube channels. From investor relations materials to product shoots, his eye for detail and human connection gives every brand a polished, credible presence.
Our Philosophy
We believe marketing should be clear, honest, and human. No jargon. No inflated fees. Just strategic, creative work that helps you connect with the right people and grow your business your way.
Whether you’re launching a business, growing a side hustle, or reviving a stalled brand—we meet you where you are and bring the tools to move you forward.
Local Roots, National Reach
We’ve lived and worked in Hunterdon County for over 20 years.
Kate is active in animal welfare and often puts her culinary skills to good use entertaining friends and clients.
Lou, an environmental advocate and professional fly-fishing guide, brings creativity and calm to every project.
Empowering Entrepreneurs of All Ages
Coffer’s Marketing proudly supports senior entrepreneurs and late-career business owners.
Since 2015, Kate and Lou have helped 16 seniors launch side businesses that support independence, creativity, and connection—providing one-on-one coaching, website setup, email marketing, and monthly progress meetings.